YAX SNACKS | Superfood Snacks

HOLA, somos YAX Snacks.

En YAX, celebramos la riqueza de Yucatán : sus ingredientes, su gente y su herencia culinaria.

Nuestros nuevos chips de tortilla de chaya están hechos con el antiguo superalimento chaya, combinado con maíz nixtamalizado y especias mezcladas por expertos que honran los sabores de Yucatán .

Más información

¡Deliciosos totopos llenos de sabor!

Sin colorantes ni sabores artificiales • Sin gluten • La experiencia del chef en cada mezcla de sabores • Chaya artesanal directamente de productores locales • Maíz nixtamalizado para un sabor real y una mejor nutrición

YAX Snacks nació de cuatro personas con pasión por la comida, la cultura, la comunidad y el buen sabor.

Atraídos por las vibrantes tradiciones de Yucatán, descubrimos la chaya, un superalimento de hoja verde cultivado y venerado por los mayas, y supimos que merecía un mayor reconocimiento. Así que la combinamos con maíz nixtamalizado, especias regionales audaces y una misión: crear totopos deliciosos que enaltezcan a los agricultores, celebren la herencia y aporten un nuevo espíritu y emoción a la hora de comer.

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EXPLORA CON YAX

¡Conoce los sabores, lugares y personas que forman YAX!

What's cool about our jobs? One part is that we get to meet and build relationships with strong, beautiful humans. The farmers of Yucatán grow the Chaya that we use in our snacks, and we're honored to get to work alongside them and learn about their food, language and culture.

Just look at these beauties!

Rambutan, nature's little fireworks, bursting with color and flavor. We found them today in the vibrant markets of Yucatán. This fruit is a reminder of the extraordinary abundance that thrives here.

Rambutan isn’t native to Mexico, but it has found a second home here…just like so many of us do.

Chaya in the wild. It doesn't require irrigation, pesticides - nada. It thrives when you sing to it. That's right. This super sacred plant gives us so much (nutrients, protein, vitamins) and demands only a few verses in return.

WTF is CHAYA?!
 No, it’s not matcha’s edgy cousin (or Chia or Chayote either), it’s the leafy green Mayan superplant your kale wishes it could be.

Why we absolutely love it: — 2x more iron than spinach — Packed with protein (yep, in a leaf, we know, crazy)!  — Grows like a boss in hot and dry climates — Zero bitterness, all the flavor

Used for centuries in Yucatán kitchens, now starring in our tortilla chips! 
Get ready to "leaf" your old greens behind….Jajajajajaja!

Why avocado oil you ask?
For us, frying our chips in avocado oil works! It is:

High in monounsaturated fats (stable and heart-healthy)

Produced with minimal processing

Has a neutral taste, allowing the Chaya and the nixtamalized corn flavors to really shine.

We believe you can taste the difference.

Thanks for getting chippy with us at the Fancy Food Show @specialtyfoodassociation - we had a blast! We shared stories, hugs, samples and tons of laughs! The food community is incredible, and we loved every minute of it!

Ready to share more of our Yucatán-made Chaya tortilla chips with you! Day 2 @specialtyfoodassociation Fancy Food Show! The new product area es muy muy inspiring! Booth RP 508 - See you soon!

We're thrilled to be at the Fancy Food Show! @specialtyfoodassociation Come by booth RP 508 and visit with us and eat some Chaya Chips!

Hace un par de meses en esta Cantina del centro de la ciudad de Mérida, en el barrio de La Ermita, fue la primera vez que los 4 fantásticos (Erika, Alonso, Nicki y Keith) estuvimos juntos , y entre risas, cervezas y una buena cena, empezamos a darle forma a este proyecto. Y fue ese mismo día que fijamos alcanzar nuestro primer objetivo:
Llevar YAX Snacks al #FancyFoodShow
#specialtyfoodassociation en Nueva York.

Dos meses después lo hemos logrado!!! Y vamos en camino a compartir con el mundo un poco de nuestra historia, nuestra cultura, nuestra herencia culinaria y los beneficios de la Chaya en un producto super crunchy y delicioso 😋.
Esto apenas empieza…

We deeply believe Lady Liberty would love our Chaya Tortilla Chips and this cross cultural collaboration we have going on here! See you this weekend in NYC! @specialtyfoodassociation #fancyfoodshow

Making amazing friends. Exploring new places. Creating beautiful food. #makerslife

A little peek behind our Chaya Tortilla Chip curtain...

Meet the team from YAX SNACKS.

Two couples from Mexico and the U.S. crossed paths, borders, and comfort zones and discovered how tasty the superfood Chaya could be…especially when we teamed it up with nixtamalized corn, bold regional spices, and a mission:

To create mighty tasty snacks that uplift farmers, celebrate heritage, and bring something truly different to snacking! We can't wait to share it with you!

Meet our newest flavor crush: Yucatán Sea Salt + Chaya Tortilla Chips

Inspired by the beaches of Yucatán, the flamingos that hang out in the clear blue water, and the laid-back vibes of paradise.

If you’ve ever fallen in love with Yucatecan food—cochinita pibil, poc chuc, or curtido (pickled red onions with habanero)—you’ve tasted the magic of naranja agria (sour orange). This native citrus is the quiet hero of the region’s cuisine. Tangy, slightly bitter, and deeply aromatic, it’s used in marinades, pickles, sauces, cocktails, and um...chips.

Unlike sweet oranges, naranja agria adds complexity and balance, tenderizing meats and infusing them with that unmistakable Yucatán flavor. It’s a staple in every home, market, and kitchen here.

Why Chaya + Nixamalized Corn = Your New Favorite Power Couple

You’ve heard of superfoods, right? Well meet Mesoamerica’s OG super duo:

Chaya – AKA “Mayan spinach.” This leafy legend has more iron than spinach and more protein than kale. Grows like a dream, feeds like a queen.

Nixatamalized Corn – Say it with us: nixtamalization (niks-tah-mah-lee-zay-shun). It’s the ancient process that unlocks the niacin, makes corn more digestible, and gives tortillas that real-deal flavor you can’t fake.

Together? They’re a taste of history, culture, and regenerative food traditions that kept generations healthy, full, and thriving.

So yeah, that's one mighty tasty snack.

Muy pronto YAX Snacks hechos con maíz nixtamlizado y Chaya, el superalimento de los Mayas con sabores de Yucatán.

Chaya packs a crazy nutritional punch!

* 2x–3x the protein of kale or spinach
* Up to 5x the iron of spinach — big for energy and circulation
* Extremely high in calcium — supports bones and muscles
* Off-the-charts Vitamin C — natural immune support
* Very high Vitamin A — essential for eyes, skin, and immunity
* Rich in magnesium and fiber — ideal for stress and gut health

Coming soon to tortilla chips...

So much learning going on. Like the Chaya, this journey has been magical.

You’ve never had a chip like this!
 We took iconic Queso de Bola, combined it with Chaya, and un beso of sea salt, and turned one of Yucatán’s most beloved flavors into one dangerously addictive tortilla chip.

Can’t wait to share them with you soon!
Stay tuned!

Come visit us at @specialtyfoodassociation Fancy Food Show June 28 - July 1 at Level River Pavilion
Booth RP508! We'll be sampling our new Chaya tortilla chips honoring the flavors of the Yucatán. Can't wait to share them!

Corn and Chaya, an ancient superfood love story in a chip.

We cookin' w reels now. And on @tiktok too as @yax.snacks

For the Maya, food is medicine.

Chaya, rich in antioxidants and vitamins, is a testament to the healing power of indigenous knowledge. Today, we celebrate the deep connection between health, tradition, land and people.

We're so inspired by this superfood "tree spinach" - and can't wait to share our Chaya Chips with you!

Recently we had the honor of meeting with an incredible group of smallholder farmers in Tekax, Yucatán, who will be supplying us with the Chaya for our YAX Snacks tortilla chips.

What’s Chaya you ask? Good question!
 Chaya is a leafy green superfood native to Yucatán — used for centuries in Maya cuisine and now it’s the star ingredient in our crunchy, nutrient-packed chips.

By working directly with these growers, we’re: Supporting local agriculture Championing traditional ingredients Bringing Yucatán flavors to your mouth

This is more than a chip—it’s a connection to culture, community, and conscious sourcing.

YAXSnacks y el Presidente Municipal de Tekax trabajan juntos para llevar la Chaya al mundo. Muy pronto estaremos cerca de ti! #Tekax#Yucatan

Working together to learn about the culture of farming & chaya in Tekax. Incredibly kind, hospitable, and brilliant people make up this magic municipality. Gracias, Sr. Mayor!

First, we sing to the Chaya. Then, we boil the chaya. After that, the uses are endless.

Sneak peek of our first three flavors. Coming soon to USA and México.

The journey to understanding and respecting Chaya.

What a day! Thank you to the City of Tekax for organizing what we hope will be the first day of many years of teamwork to come! What a talented group of growers. We enjoyed lunch and refreshments as we explored our mutual love of Chaya.

It all starts with this. Chaya. Ancestral superfood of the Mayas. If you like your greens, this food is going to blow your mind and fuel your body.

Smiles make it worth every minute. Today’s temperatures: over 100F.

Our first bench samples, made with our new friends at a local tortilleria in Mérida. Here’s a pot full of blanched and chopped Chaya we ran down the street with excitement, knowing we had help in the trenches.

It all starts with freshly made tortillas made with chaya. Follow us on our journey from the fields of Tekax to your table.

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